Supply of Internet Dating Pages The test of dating pages had been drawn from two major dating sites. We identified these sites utilizing the search engines ( e.g., Bing, Bing, Yahoo, Ask.com) using the key term “online dating” along with reports from Experian Hitwise (a customer behavior firm) and Bing Zeitgeist (which provides most typical search inquiries in certain year). Selection requirements restricted sites into the United States and excluded internet sites that catered to a “niche” audience (i.e., older grownups, intimate minorities, spiritual denomination, extramarital affairs, “speed dating, ” “hookups, ” or relationships of an solely intimate nature). We additionally restricted the analysis to dating internet sites that enable users to look for possible lovers (in the place of assigning a finite variety of lovers; e.g., eHarmony.com, Chemistry.com). After exclusions, two popular sites stayed. There was clearly totally free for producing a profile on either web site, but among the internet sites charged in order to connect having a prospective dating partner. Users finished an optional free reaction part (for example., “About Me” or “in my Words”) for which they composed such a thing they decided on. The directions to produce the response that is free differed among the list of web sites. The website that is first users to publish a quick description of who they really are and what they’re shopping for, whereas the 2nd site informed users that the free reaction description would represent a “first impression” for possible lovers. In this research, the sheer number of terms within the free reaction ranged from 30 to 1,256 (M = 146.18, SD = 128.40). We failed to gather pages that included less than 30 terms; 220 prospective pages from a random sampling (described in individuals) had been excluded as a result of reactions with less than 30 terms. Individuals The research included 4,000 pages, 2,000 sampled from all the online dating sites web sites utilizing random quota sampling without replacement. Within each internet site, we gathered 1,000 pages from heterosexual men and 1,000 pages from heterosexual females. Users seek out profiles via geographical location, age, and gender filters. To make sure a dispersion that is geographic of, we selected equal variety of pages from five major urban centers including metropolitan, residential district, and rural areas: l. A., Denver, Chicago, Atlanta, and new york. We arbitrarily selected zip codes from each one of the five areas to find pages. Within each zip rule, for every single sex, we then arbitrarily chosen pages among four age brackets: very early adulthood that is youngaged 18–29 years; n = 1,000; M = 25.28, SD = 3.17), late young adulthood/early midlife (aged 30–49 years; n = 1,000; M = 36.63, SD = 5.61), belated midlife (aged 50–64 years; n = 1,000; M = 55.02, SD = 3.99), and older grownups (aged a lot more than 65 years; n = 1,000; M = 69.02, SD = 4.29). We utilized these stratifications in order to guarantee a complete a long time of dating pages in sampling. Since the older grownups team could integrate as much as three decades, we managed age as being a continuous variable instead than as being a grouping adjustable in analyses. From each profile, we removed: sex, age, ethnicity, as well as the “About Me” or “In my words that are own free reaction part. In order to guarantee privacy of profile article writers, we would not get extra information that is dagemographice.g., training, spiritual preferences, earnings) that may act as determining information. The sampling technique is illustrated in Supplementary Appendix the. The test ranged in age from 18 to 95 years. A t-test that is independent no difference between mean age for females (M = 46.46, SD = 17.42) and guys (M = 46.52, SD = 17.31). The break down of ethnicity within the test had been 70% White/Caucasian, 11% Black/African United states, 7% Hispanic/Latino, 2% Asian, and 10% mixed race/other. Profile content We used the software that is LIWC analyze this content for the profiles. This pc computer software calculates the regularity and proportions of particular types of terms in just a text file. The LIWC system compares each term of the text file with a dictionary that is internal of than 4,500 terms assigned to term categories. This research received on 11 established LIWC categories: first-person single pronouns, first-person plural pronouns, buddies, family, work, accomplishment, money, wellness, sex, good feeling, and negative feeling. Dining dining dining Table 1 contains instance words in each one of the LIWC category (for more information regarding these codes, see LIWC, 2007). Mean portion of reactions suitable Each Linguistic Inquiry and Word Count (LIWC) Category by Age Mean portion of reactions suitable Each Linguistic Inquiry and Word Count (LIWC) Category by Age LIWC category. Total test aged 18–95 years (letter = 4,000). Young adulthood aged 18–29 years (letter = 1,000). Early midlife aged 30–49 years (letter = 1,000). Belated midlife aged 50–64 years (letter = 1,000). Belated life aged 65 and older (letter = 1,000). First-person plural (we, us, our) 0.34 (0.78) 0.19 (0.54) 0.33 (0.77) 0.41 (0.80) 0.44 (0.92) Family (son, spouse, aunt) 0.57 (1.01) 0.51 (0.95) 0.61 (1.03) 0.50 (0.92) 0.65 (1.13) Friends (buddy, pal, neighbor) 0.62 (0.97) 0.51(0.90) 0.64 (1.02) 0.62 (0.92) 0.69 (1.00) wellness (ache, physician, workout) 0.91 (1.14) 0.72 (1.05) 0.87 (1.09) 1.02 (1.20) 1.03 (1.18) good feeling (love, sweet, good) 10.44 (4.72) 9.09 (4.34) 10.13 (4.60) 11.26 (4.87) 11.30 (4.69) First-person single (we, me personally, mine) 9.01 (3.64) 10.55 (3.44) 9.27 (3.44) 8.39 (3.47) 7.82 (3.63) Work (task, majors, employer) 1.87 (1.90) 2.15 (2.08) 1.80 (1.83) 1.62 (1.70) 1.89 (1.94) Achievement (earn, hero, win) 1.80 (1.58) 1.94 (1.70) 1.95 (1.64) 1.76 (1.56) 1.56 (1.39) cash (review, money, owe) 0.51 (0.87) 0.45 (0.81) 0.52 (0.89) 0.49 (0.85) 0.58 (0.94) Attractiveness (hot, breathtaking, attractive) 0.38 (0.71) 0.38 (0.73) 0.38 (0.75) 0.39 (0.69) 0.36 (0.66) intimate (arouse, horny, intercourse) 1.46 (1.70) 1.55 (1.70) 1.42 (1.62) 1.51 (1.79) 1.37 (1.70) Negative feeling (hurt, unsightly, nasty) 0.81 (1.13) 1.07 (1.30) 0.91 (1.19) 0.69 (1.02) 0.59 (0.94) We additionally created a group of terms for attractiveness maybe maybe not for sale in established categories that are LIWC. We adopted procedures for construction of LIWC groups (Tausczik & Pennebaker, 2010) by creating a list that is comprehensive of from dictionaries, thesauruses, questionnaires from previous research, and terms created by the investigation group. Then, we selected 25 terms most representative of attractiveness considering look in thesauruses and participant responses ( ag e.g., attractive, good-looking, handsome, hot). The attractiveness category had been nearly totally distinct through the category that is sexual with just one overlapping term (sexy). Examples for the attractiveness category will also be present in dining Table 1; when it comes to complete a number of terms when you look at the attractiveness category, see Supplementary Table 1 )

Supply of Internet Dating Pages The test of dating pages had been drawn from two major dating sites. We identified these sites utilizing the search engines ( e.g., Bing, Bing, Yahoo, Ask.com) using the key term “online dating” along with reports from
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